Jen's long-standing career in financial services has given her a gift.
Not a gift she ever expected. One that has allowed her to learn the art of legal/compliance-speak, marketing opportunities and OSC obligations. Everyone that works on Jen's team are financial institution veterans as well, so they're all working from the same jumping-off point.
Without meaning to, their specialty is personal branding for advisors. They have also had the wonderful opportunity to help a bunch of small businesses and individuals beautify their brands. Lucky them.